Cybershopper’s Emotional Features Analyzing through Their E-mail Names
With the development of intelligent technology and the wild application of internet, ebusiness and emarketing have been penetrated into the daily lives of social people, especially into the group of cyber citizen. It is an obvious truism that customers’ emotional features play definitive roles on their consuming behaviors. This paper made a study on the special group, cybershoppers’ emotional features through analyzing the designing of their email names. Then the emotion features expressing by the various, distinguished and unique email names were classified into the following types as expressing of personal identity and consciousness, parentchild relationship and family loving, native or residence place presenting, personal blessing or anticipation of life, individuality and amusement and so on. This study could provide certain reference to discuss the requirements and shopping tendency of the eshoppers, so that the enterprises could make their decision and eproject to cater heir ecustomers.
E-commerce cybershopper e-mailname emotional feature psychological demands
Zhang Xinci Chang Lixia
Henan Institute of Science and TechnologyArt SchoolXinxiang, China Henan Institute of Science and Technology Art School Xinxiang, China
国际会议
广州
英文
1-3
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）