Using Attachment Curves Model to Study the Group Externality of China’s Bankcard Industry
The most fundamental attribute of twosided markets lies in their group network externality. This paper turns to the Attachment Curves Model and some econometrical methods, carrying out an empirical testing and measurement on the group network externality in the bankcard industry of China. The results suggest that China’s bankcard industry is characterized by a weak and asymmetric nature of twosided market. The expansion of acquiring market gives rise to an increase in the userbase of cardholder, while the similar effect does not work in turn. The profound reason lies in the distorted income distribution system of China’s bankcard industry, and thus a reform in distribution system is essential for China’s bankcard industry to gain a further development.
Attachment Curves Model Group Externality Bank card Industry Two-sided Markets
Lianying Fu Pinliang Luo
Department of Industrial EconomicsSchool of Management, Fudan UniversityShanghai, China Department of Industrial Economics School of Management, Fudan University Shanghai, China
国际会议
广州
英文
1-4
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）