Credibility evaluation of B-to-C E-commerce Enterprise
As the rapid development of the Internet, B2C ecommerce plays the important role in the life. However, the issues of trust block the development of B2C ecommerce. According to the relevant data of 20092010 China Internet Development Statistics Report and 20092010 online shopping in China Development Report and based on the domestic and international theories, this article established the theoretical trust model of B2C ecommerce and used the DEA model as the evaluation method. This method improves the lack of quantifying in trust evaluation and the defects of complex weigh. It plays the active role in promoting the credibility evaluation of B2C ecommerce.
B2CE-commerce Credibilityevaluation DEA
Sun Jun Ju Lun
School of Economics and ManagementBeijing University of Chemical TechnologyBeijing, China School of Economics and Management Beijing University of Chemical Technology Beijing, China
国际会议
广州
英文
1-3
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）