会议专题

Research on the Agreement and Innovation of E-business and Born Global

Born global is the new mode differed from traditional one, and its typical feature is to realize international business at the beginning period of enterprises’ establishment. Ebusiness as the new marketing channel of enterprises gets the wide concern in recent years. This paper explores the deep agreement of Ebusiness and born global in all aspects by the analysis of their implications and features, and then conducts the study of EBusiness innovations in born global.

E-business bornglobal agreement innovation

Zhang Liwei

College of Economics and Management, Jilin Institute of Chemical Technology 132022 Jilin, China

国际会议

2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

广州

英文

1-4

2011-05-13(万方平台首次上网日期,不代表论文的发表时间)