Analysis of Factors Affecting the Purchasing Patterns, Practices and Concepts of Diary Product Consumers in Ningxia Region and Studies on the Related Marketing Tactics

摘要：

The paper aims to provide Ningxia Region’s diary product producing enterprises with suggestions and proposals concerning diary product marketing on the basis of the analysis of the four major diary product purchase affecting factors obtained through the SPSSbased analysis of the firsthand data collected through the questionnairebased surveys designed in line with the objectives of the study and conducted in Yinchuan, the capital city of China’s Ningxia Hui Autonomous Region.

关键词： Ningxiaregion diaryproducts factoranalysis marketingtactics

作者: Jing E

作者单位: School of Business Beifang University of Nationalities Yinchuan 750021, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）