Recognition of the Value of Customer Loyalty for Chinese Brand M & A party

摘要：

Overseas M & A has been an important choice for Chinese companies to further develop in the world, and in brand M & A overseas the key is how to evaluate the brand value for the acquirer. To measure brand value in M & A, customer loyalty is an important consideration. Effectively distinguishing customer enterprise loyalty and customerbrand loyalty is the important conditions to accurate assessment of the brand value for M & A.

关键词： brand custormerloyalty M&A

作者: Liu Jin

作者单位: Shandong Jiaotong University Jinan, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-3

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）