Analysis on Cultural Marketing Strategy of Our Country Enterprises in International Entrepreneurship
In recent years, with the development of economic globalization and the rise of entrepreneurial economy, the international entrepreneurship in our country enterprises has become more frequent and common. In the process of international entrepreneurship, our country enterprises should give up the traditional marketing strategy which attachs importance to products and price blindly, but fully mine and expand the cultural value of commodity, realize enterprises goals of international operation through cultural infiltration and integration .
International Entrepreneurship Cultural Marketing Strategy
FAN Jiachen
School of Economy & Management Zhengzhou University of Light Industry Zhengzhou, China
国际会议
广州
英文
1-3
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）