Discuss the Overall Marketing Model of the Regional Tourism——Take Chifeng city Inner Mongolia as an example
Tourism competition is actually the competition among tourist destinations, and the tourism destinations depend on the successful marketing. Because of the particularity of the tourism industry, the marketing strategy of tourism destination must be the regional integrated one. Green ecological environment, history and culture are the remarkable features and sources of Chifeng tourism. So Chifeng truism marketing model should be the one in which the government is the main marketing body, tourism image is the marketing core and tourism product is the marketing content. In the specific marketing strategy, innovation of tourism product is the key, Festival celebration activities is highlight and diversification, threedimensional advertise is the necessary condition.
Tourismdestination Integratedmarketing Tourismimage Tourismproducts
Sun Guo-xue
The School of Economics and Management ChiFeng University, Inner Mongolia ChiFeng 024000
国际会议
广州
英文
1-4
2011-05-13(万方平台首次上网日期,不代表论文的发表时间)