Corporate Social Responsiveness in Crisis of Public Opinion: From the Perspective of Issue Management
This paper conducts a comparative case study based on two controversial events on the Internet in the rescue period of 5.12 earthquake disaster. Through analying and refining 17180 valid comments in Sohu community, the authors explore how corporates respond to public opinion issues in crisis and why their responses are successful or not from the perspective of issue management. Research results show that whether corporate responses (including response time, response way, response channel and response action) and the evolution characteristics of public opinion match each other, is the key of corporate social responsiveness to public issues in crisis. More importantly, this study combines the network characteristics of public opinion and the theory of corporate social responsibility, on that basis, the authors rich the research findings of issue management in the context of China.
corporatesocialresponsiveness evolutionofpublicopinion issuemanagement crisis China
Rui Wang Zhilong Tian Yutao Ma
School of Management Huazhong University of Science and Technology Wuhan, China School of ManagementHuazhong University of Science and TechnologyWuhan, China
国际会议
广州
英文
1-5
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）