Analysis of the Academic Research on Green Marketing in China

摘要：

This study presents a review of research on green marketing in China during 20002010. It covers articles about green marketing which were published in Chinese leading journals of management. The study analyses 5 aspects, including topics, categories, analytical techniques, research regions and samples, so as to reflect the degree of Chinese green marketing research. And based on it, we give some suggestions for the future research direction of green marketing in China.

关键词： greenmarketing marketingresearch marketingpapers

作者: Guo Fen Chen Kai Wang Xiaofan

作者单位: School of Economics and ManagementBeijing Forestry UniversityBeijing, China School of Management Beijing University of Chinese Medicine Beijing, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）