Management Communication and Engagement with the Media in Cyber Age

摘要：

The emergence of the Internet has made an increasingly significant influence on public relations. Under the background of informationization, cyber communication appears and functions as a new sharp weapon for external activities among social members. How civil service and governmental public service institutions should capitalize the cyber communication to deal with media relations and crisis management has already become a significant topic. This essay will conduct a concise study of cyber communication and the engagement with the media, and attempt to offer some suggestions to help adapt the above institutions to the age of information.

关键词： cybercommunication engagementwiththemedia suggestion

作者: Yang Shubin Yang Jianhui

作者单位: School of Business AdministrationSouth China University of TechnologyGuangzhou, China School of Business Administration South China University of Technology Guangzhou, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）