The Problems and Strategies about International Distribution Channel of Chinese Enterprises

摘要：

It is the primary part to establish an international distribution channel for Chinese enterprises going abroad. Chinese enterprises have many problems in operating the international distribution channels, such as excessive dependences on middlemen, demand both big and complete channels construction, have single dated channels mode and low information etc. Building the international distribution channels must be integrated into consideration a number of factors and be careful planning, comprehensive, with the times and development trend.

关键词： distributionchannels international middlemen information

作者: Yang Fugui

作者单位: School of Economics and ManagementWeifang UniversityWeifang261061, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-3

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）