The effects of shopping mall environment on Shopping outcomes

摘要：

Shopping outcomes are extremely important for mall managers. The authors combine the western retailing research achievements with the situation of China, analyze the effects of shopping mall environment on shopping outcomes by constructing theoretical model in order to enrich Chinese retailing research and provide practical strategies to mall managers.

关键词： shoppingmallenvironment consumeremotions consumerperceptions shoppingoutcomes marketingstrategy

作者: Xiaoyin Yang Zhengliang Xu Anwei Gu

作者单位: School of Management Jilin University Changchun, China School of ManagementJilin UniversityChangchun, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）