Study on Influential Factors of Customer Loyalty Under the C2C Online Shopping Mode

摘要：

The article takes C2C online shopping pattern as the background of customer loyalty research, drawing on relevant theoretical research results and combines with the characteristics of C2C online shopping mode, and then comes up with three factors that affect customer loyalty and the theoretical model, bringing forward relevant assumptions. Through questionnaire design, questionnaire survey and sample data collection, using correlation analysis and multiple regression analysis to process and analyze data. Finally, hypotheses are verified, drawing relevant conclusions.

关键词： C2C customerloyalty factors analysis

作者: Bin Li Shichang Lu

作者单位: Postgraduate instituteLiao Ning Technical UniversityHu Ludao, Liao Ning,China,125105 Business management institute Liao Ning Technical University Hu Ludao, Liao Ning,China,125105

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）