The Strategy of Marketing Capability Elevation: Based on the Perspective of Knowledge Management

摘要：

Through the integration of the existing theories of marketing capability, this paper discusses the elevating strategy of marketing capability based on the perspective of knowledge management. This paper argues that a company should establish its effective mechanism to gain and create knowledge, build its well platform which is beneficial to knowledge dissemination, promote the knowledge share within itself and increate its responding capability to knowledge.

关键词： marketingcapability knowledgemanagement competitiveadvantage

作者: Guijin Zhou

作者单位: Department of Quality Supervision and Control, Wuxi Institute of Technology Wuxi, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）