The Analysis of Factors Influencing Degree of Co-creation in B-C Marketing

摘要：

Consumers are playing important role in new product development (NPD), cocreation is significant style of NPD. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation, examine the major stimulators and impediments to this process, present risk management policy to control cocreation.

关键词： B-C co-creation degreeofco-creation newproductdevelopment

作者: Fangli Qiao Lu Zhang

作者单位: School of ManagementShenyang University of TechnologyShenyang, China School of Management Shenyang University of Technology Shenyang, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）