Analysis on Current Situation and Developing Strategy of Tourism Market of College Students in Taiyuan
With the rapid development of Chinese tourism industry, college student tourism has become one important part of tourism consumption in China, which has high market potentials, but has not been paid enough attention to. Based on the statistics from the sample investigations into the college students tourism intention in Xi’an, the paper deeply analyzed the tourism motivations, psychological and behavioral features of college students, and then the authors arrive at some important conclusions. Finally, according to the study, some useful suggestions are advanced to help to develop the tourism market of the college students.
collegestudents tourismmarket developmentstrategy
YAN Hong-xia
The College Yangquan, Taiyuan University of Technology Yangquan, Shanxi,China
国际会议
广州
英文
1-5
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）