Study on Screen Tourism Marketing
The purpose of this paper is to advance general theory of screen tourism marketing, and correct unreasonable behaviors of some tourist attractions on it. Based on comparison marketing and product lifecycle theories, we analyzed how Zhangjiajie and Huangshan spots do screen tourism marketing unscientifically with “Avatar, and found the reason that screen marketing enhancing spots attraction is spots’ advantage just set off some aspects of film, but the orientation of screen marketing should be on spreading spots’ image, not establishing it depending film to ensure tourist attraction sustainable development.
screentourism tourismmarketing comparisonmarketing
Lu Ke Wei li-ying
School of Management, Mudanjiang Normal UniversityMudanjiang 157012, P.R China School of Management, Mudanjiang Normal University Mudanjiang 157012, P.R China
国际会议
广州
英文
1-3
2011-05-13（万方平台首次上网日期，不代表论文的发表时间）