New Product Introduction Management Model Based On CBR

摘要：

?This paper mainly discusses the new product introduction based on the Case. The new product introduction plays an important role in the enterprise growing, is the key way to improve the profit and key competition of the enterprise. Firstly this paper introduce the theory of CaseBased Reasoningsecondly according to the fast introduction of food sales, building the new product introduction model based CBR, finally discussing the realization of CBR. EPICBR improve the success possibility of new product introduction, providing the decision support for new product introduction.

关键词： NewProductIntroduction CBR Food

作者: Guan Hongbo Yang Baoan

作者单位: Economics and Management CollegeShanghai Ocean UniversityShanghai, China Glorious Sun School of Business and Management Donghua University Shanghai, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-3

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）