Are Consumers Willing to Purchase Genetically Modified Foods?

摘要：

A careful understanding of consumer willingness to pay(WTP) towards genetically modified(GM) foods in China will provide a scientific basis for policy decisionmaking on development of agricultural biotechnology, and to help companies involved in the manufacturing and marketing of GM foods in developing a profile of consumers. This study aims to estimate consumer WTP of GM foods in China and factors influencing WTP. Data were collected in 31 regions by a national telephone survey. A doublebounded logic model was used. The results show that price, knowledge and education level are important factors influencing WTP. To some extent, age and gender also influence WTP for the different GM foods. Furthermore, consumers are willing to purchase GM foods at a discount.

关键词： consumers geneticallymodifiedfoods willingnesstopay China

作者: Qiong Yao Liang Wang

作者单位: Management SchoolJinan UniversityGuangzhou, China Management School Jinan University Guangzhou, China

会议类型: 国际会议

会议名称: 2011 International Conference on Business Management and Electronic Information(2011商业管理与电子信息国际学术会议 BMEI2011)

会议地点: 广州

会议语种:英文

页码: 1-4

在线出版日期: 2011-05-13（万方平台首次上网日期，不代表论文的发表时间）