The Diffusion and Assimilation of Government Microblogging: Evidence from Chinese Cities
Public sectors across the world are adopting social media applications (e.g., twitter and SNS) to harness cutting-edge information technology development, but we know little about what driving their diffusion. In the paper, we adapt the Berry-Berry policy and innovation diffusion model to explain the diffusion and assimilation of government microblogging, supplementing the four dimensions (learning, competition, upper-tier mandate, and public pressure) with organizational resources and capacity. Data on 282 prefecture-level cities in China are employed to empirically test the theoretical hypotheses. Horizontal competition is found to be significantly and positively associated with the assimilation of government microblogging, whereas other three dimensions are not its key antecedents. Consistent with the hypotheses, the results support the significantly positive effects of fiscal resources and IT capacity. Municipal wealth, size, and administrative ranking are also positively and significantly correlated with the number of government microblogs. Theoretical and policy implications of the findings are discussed, and limitations and future research avenues are finally presented.
Liang Ma
School of Management Xian Jiaotong University 28 Xianning West Road, Xian, Shaanxi 710049, China
国际会议
上海
英文
1-35
2012-05-25(万方平台首次上网日期,不代表论文的发表时间)