Sustainability in Retail Stores: a Case Study in Brazil

摘要：

In recent decades, civil society has charged large corporations to investigate the environmental and social origin of its products and services and the retail has an important role influencing the entire production.chain. The limit of natural resources, the high number of people aware, the model of interdependent relationships, and extensive organizational capacity of citizens in a systematic way, are some of the reasons for the effective change in the way companies conduct their business today. Thus, the objective of this research is to verify if the retail operations provide greater visibility to the retailer and the consumer influence in the buying process. Additionally, understand the concept of sustainability in the economic sector of greatest influence on the final consumer, the retailer.

关键词： Retail stores Sustainability and corporate social responsibility

作者: Alexandra Las Casas Renata Martins Gilmara Roble Diego Conti Roberto Coutinho

作者单位: NEF, Management Program PUC-SP Brazil

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 131-139

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）