Influence of Product Architecture on the Competition Between LCD and PDP Technologies
The popularity of flat TVs began to reach its stride at the beginning of the 21 st century, and the market size has expanded rapidly. The plasma display panel (PDP) technology was predominant initially, but the liquid crystal display (LCD) technology has presently overtaken PDP technology. Most of the actual conditions for the competition between LCD and PDP have not been clarified. In this study, our aim was to understand the factors because of which LCD overtook PDP in terms of the product architecture and to clarify the architectures influence on the competition between LCD and PDP. The results showed that PDP and LCD have integral-type and modular-type architectures, respectively, and that this difference has had a big influence on the market competition between the two technologies.
Product architecture LCD PDP
Osamu Sato Shuzo Fujimura
Graduate School of Innovation Management, Tokyo Institute of Technology, Tokyo, Japan, 108-0023
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
193-202
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）