Study on Influences of Channel Relationship Quality to New Product Diffusion Performance

摘要：

The paper chose channel.relationship behaviors as the intermediary variable, constructed structure equation model of how the channel relationship quality influences the performance of new product diffusion,verified how the channel relationship quality (especially trust, commitment, conflict and personal relationship) influences the performance of new product diffusion gropingly. The research shows that trust and commitment have significant positive correlation and effect on channel relationship behaviors, conflict in channel has significant negative correlation and effect on channel relationship behaviors, personal relationship has no significant negative correlation and effect on channel relationship behaviors, channel relationship behaviors have significant positive correlation and effect on the performance of new product diffusion.

关键词： Channel relationship quality Channel relationship behaviors Performance New product diffusion

作者: Liu Pan Chen Tao

作者单位: School of Management, Wuhan University of Science and Technology, Wuhan, P.R.China, 430081

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 225-230

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）