A Comparison of Effect Between Domestic versus Foreign Brands on Consumer Purchasing Decision in Ghana
To customers, brand means familiarity and credibility as they get to experience some contacts in their everyday life; therefore, they use the brands as an indicator to try or make a decision to buy new products. Moreover, brands are regarded as causal signs of determinants of product quality depends on if the intrinsic attributes and processes that truly determine quality. The study is to ascertain the reason why foreign brands of clothing are now being purchased more as compared to the domestic brands and the consumer perception about both types of brands. 130 questionnaires were designed and distributed to collect information from the respondents. The result indicated that, 58％ of the respondents had a monthly income of $100. Moreover, 6％ of the respondents preferred local made cloth whiles 22％ preferred both local and foreign brands and 46％ preferred foreign brands. On the issue of affordability, it was realized that 49％ said that the foreign branded cloths were expensive, 26％ said that they were very expensive, 22％ moderate and only 2％ said that it was cheap. It was noted that 40％ said that they strongly agree, 33％ agreed, with only 2％ disagreeing to the fact that foreign branded cloths are more durable than the locally branded clothing.
Brands Domestic Foreign and Affordability
Samuel Kwadwo Frimpong
School of Economics, Wuhan University of Technology, Wuhan, P.R. China, 430070
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
277-280
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）