Price Skimming on a Successful Marketing Strategy: Study of Ipad Launching as Apples Innovative Product
What is the secret behind the highly success of Apple Inc.? How the Brand has conquered a considerable proportion of the market share as increased Brand Loyalty with the new Tablet product of Ipad? The answer is already given: Brand Loyalty. This paper attempts to analyze the principal factors and activities that conform his Marketing Strategy, and the advantages and disadvantages of a Price Skimming setup on this kind of market. Price skimming strategy provides an excellent opportunity for the company to maximize profits from the early stage of the Product Life Cycle (PLC), covering research and development costs and eventually, slowly decreasing price when is needed, due of sales reduction.
Marketing strategy Price skimming Price setting strategy Ipad
Ma Huimin Jose Antonio Hernandez
School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
389-393
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）