Analysis on Hotel Service Innovation and Value Promoting Paths Based on Value Chain Theory

摘要：

It has positive significance for promoting hotel value by analyzing hotel service innovation and the way of value improvement. This paper uses value chain theory for reference. It describes value composition of hotel service industry based on comparing and analyzing the value chain structure and the implementation process of general business and service industry. Finally it analyses the way of hotel value improvement, and provides some suggestions of hotel service innovation and value improvement.

关键词： Hotel service Service innovation Hotel value improvement

作者: Fan Linsheng Han Yu Wang Na

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R. China, 430070 Shijiazhuang Broud Business Consultation Co. Ltd, Shijiazhuang, P.R. China, 050011

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 394-397

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）