A Study on Product Design Management and Its Trends
In China, it is usually understood that product design is a kind of scattered work, which includes the modeling of outward appearance of products, the beautification of product packaging, the promotion of demonstration or propaganda of products. All of these usually weaken the systematic characteristics of product design and then discount the overall effect of product design greatly. This paper has combed the development vein of design management, introduced the development process of design management in Chinese enterprises, and then elaborated the development trend of design management emphatically.
Design management Product innovation Management strategies Risk transmission
Deng Jun
School of Art and Design, Wuhan University of Technology, Wuhan, P.R.China, 430070
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
403-408
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）