Research on Innovation and Development Strategy Based on Animation Derivatives
Basing on the creation and development of animation derivatives, this paper analyzes the current marketing situation at home and abroad, it is revealed that the main problem of animation derivative market is lack of original cartoon figure and the uncertain consumers orientation, it is pointed out that we, in time of studying the successful designing and developing mode, should centering on the product design and development and enhance product added value. On this basis, we argue that designing and developing animation derivatives will achieve the virtuous circle of cartoon industry links.
Cartoon industry Cartoon figure Animation derivatives Product development
Li Yue Zhu Mingjian
School of Art and Design, Wuhan University of Technology, Wuhan, P.R.China, 430070
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
418-421
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）