Research on Innovative Development of Tourism E-Commerce in Hubei Province of China

摘要：

By using survey data and integrated analysis methods, This paper reveals the bottlenecks exist in the current travel E-commerce development in Hubei Province of China and explores the main strategies of intending tourism E-commerce innovation and development in Hubei Province. The significance of the study is: to provide a useful way of thinking for intending tourism E-commerce in the prominent personality characteristics, economies of scale, etc. in Hubei Province.

关键词： Hubei Province of China Tourism E-commerce Innovation Development research

作者: Zhao Meilin Gui Xiaomiao

作者单位: Economic and Management School of Central China Normal University, Wuhan, P.R.China, 430079 Department of Information and Management of Central China Normal University, Wuhan, P.R.China,430079

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 441-444

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）