Time Selection of Enterprise Strategy Innovation Based on the Effectiveness of Strategy

摘要：

Because of the polytropyof environment, the existence of imitation and the law of strategy life cycle, the validity of a strategy is limited, so strategy innovation has become inevitable. Carrying out strategy innovation too early will make innovation difficult, while starting too late, the cost of innovation will be very high. Based on a deep analysis on the effectiveness and the life cycle characteristics of enterprise strategy, the paper proposed three models of enterprise strategy innovation, and then discussed the starting time of enterprise strategy innovation on the basis of the analysis on the effectiveness of enterprise strategy.

关键词： Effectiveness of strategy Life cycle of strategy Strategy innovation Timing of innovation

作者: Zhou Fengyin Du Wengeng Diao Zhaofeng

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R. China, 430070g School of Management, Wuhan University of Technology, Wuhan, P.R. China, 430070

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 599-603

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）