A Research on the Entrepreneurial Opportunity Identification Based on the AHP-TOPSIS Method

摘要：

Entrepreneurial opportunity is the core of entrepreneurship research, entrepreneurial opportunity identification has decisive influence to entrepreneurship success. After the literature review, the paper propose the entrepreneurial opportunity identification index system from five perspectives, including innovation and growth, financial return, investment return, internal factors and customer, and implement case study by the method of AHP-TOPSIS. The research shows that the AHP-TOPSIS method can better identify business opportunities.

关键词： Entrepreneurial opportunity Identification Index system AHP-TOPSIS method

作者: Kong Qing

作者单位: School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 650-655

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）