Encouraging Knowledge Worker to Generate Innovation Behavior: an Empirical Research Based on Technology Acceptance Theory*

摘要：

It is precondition of making proper incentives to stimulate the innovation of knowledge workers, it is important to analysis what is the motivation elements. Based on Rogers innovation diffusion theory, this article argues that the elements that stimulate knowledge worker accepting the existing innovation technology are the same as encourage them generate innovation behaviors. Proceed from the knowledge workers characters, this paper established a structure model base on UTAUT. An empirical research shows that social influence and facilitating conditions are motivation elements for knowledge workers innovation.

关键词： Knowledge worker Technology acceptance UTAUT model Innovation diffusion theory

作者: He Qin Lu Juan

作者单位: Department of Management, Guangxi University of Technology, Liuzhou, P.R.China,545006 Department of Information and Computing Science, Guangxi University of Technology, Liuzhou,P.R.China

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 788-791

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）