Study on the Mechanism Innovation of Enterprise Culture Construction
Using the normative analysis and comparative method, this paper points out that the main deficiency about the present enterprise culture construction in our country mainly lies in obscure organization subject, insufficient understanding of construction contents and unspecific construction targets. This paper argues that the enterprise culture construction is the important measure to enhance core competitiveness, and in order to implement enterprise culture construction down-to-earth, enterpriser need to build five mechanisms, including guarantee mechanism, communication mechanism, constraint mechanism, feedback mechanism and long-term effect mechanism, so that the enterprise culture construction has the duty of subjects and can penetrate into the minds of the employees, integrate into individual behavior, be repeatedly strengthened, and develop the aim culture in the end.
Enterprise culture Mechanism innovation Guarantee mechanism Long-effect mechanism
Li Jinhong
Wuhan University of Technology, Wuhan, P.R. China, 430070
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
837-842
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）