Antecedents and Outcomes of Innovativeness
The extent of firms innovativeness (i.e., capacity of innovate) has been regarded one of the critical components for the success of firms. However, relatively little is known about the drivers of innovativeness and how those drivers operate via organizational innovativeness to influence firm performances. The roles of organizations key strategic orientations, i.e., customer orientation, competitor orientation, technology orientation, and internal/cost orientation, were examined as antecedents of innovativeness. Additionally, the relationships from innovativeness to firm performances were investigated in order to clarify the conflicts of previous studies, i.e., from firms innovativeness through customer satisfaction and market adaptability to firms profitability. The findings showed the effects of customer orientation, competitor orientation, and technology orientation through innovativeness on firm performances. Interesting implications were presented especially regarding multiple roles of strategic orientations on organizational innovativeness and performances, along with limitations and some future research directions.
Strategic orientations Organizational performances Innovativeness Antecedents Outcomes
Sungho Lee
College of Business Administration, niversity of Seoul, Korea, 130-743
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
865-874
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）