Innovation of Service Quality Management in China Based on Service Quality Theory

摘要：

This paper found that peoples consumption demand was increasing continuously, and the demand for related service consumption would be more and more based on the observation of the market economy development law and the industrial structure change process through logic analysis method. So service quality theory would necessarily emerge and develop. On the other side, due to Chinas enterprise expansion, service quality improvement will not only depend on enterprises own hard work, but also on service quality theory spread. So, it concluded that Chinas enterprises should use service theory consciously to improve service quality management innovation through.

关键词： Service quality theory Enterprises management Management innovation

作者: Luo Jianwei

作者单位: School of Political Science and Public Administration , Wuhan University, Wuhan, P.R. China, 430072 Dongguan University of Technology, Dongguan, P.R. China, 523808

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 1036-1039

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）