Study on the E-commerce Trust Based on Evolutionary Game Mechanism

摘要：

The evolutionary game model of E-commerce trust is established according to the behavior choice character of the online trader and supervisor. The replicator dynamic principle t is put forward and corresponding evolutionary differential equation is established; we put forward the conception of the evolution balance, requiring the evolutionary balance of the differential equation and condition and make an annotation of the evolutionary game mechanism of E-commerce trust.

关键词： E-commerce Trust Evolutionary Game

作者: Wei Mingxia Zheng Shuang

作者单位: School of Management, Henan University of Technology, Zhengzhou, P.R.China, 450001

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 1064-1073

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）