Customers Needs for Digital Terrestrial Television Broadcasting: an Analysis of Weblog Data

摘要：

The diffusion of CHIDEJI is a national level event. To clarify customers needs for CHIDEJI is clue for cultivating national size markets. So the aim of this paper is as follows. First, we need to look into customers needs by exploratory methods. Second, consumers forget their needs about CHIDEJI and distort them. So I have to use text written at that time as data. I clarify whether some words are attractive for other customers or not. By using text mining, I answered these questions. To first and second questions, we can improve its attractiveness by preparing the programs about IT, drama, and disasters. Finally, it improves the attractiveness of CHIDEJI to lend itself to TV programs on the political and social issues.

关键词： CHIDEJI Weblog Data Text mining Marketing

作者: Junichi Kato

作者单位: Department of Media and Communication Studies, Tsukuba International University, Ibaraki, Japan 108-0023

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 1093-1096

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）