Enlightenment from the Internationalization Strategy Models of Haier Group of China

摘要：

The classic theoretical internationalization approach from developed counties was applied in this paper, and the success and weakness of the internationalization strategy model of Haier were analyzed and pointed out. The author argues that Haier Group must upgrade its internationalization strategy to overcome the bottleneck in the strategy implementation. Thus, new methods for the internationalization strategy model were established and its enlightenment to the internationalization of other Chinese household appliance companies was analyzed.

关键词： Internationalization strategy model Haier Group Internationalization Chinese household appliance companies Enlightenment

作者: YiYan YaoGuanli

作者单位: School of Humanities and Law, Wuhan University of Technology, Wuhan, P.R.China, 430070 School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

会议类型: 国际会议

会议名称: The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)

会议地点: 日本福冈

会议语种:英文

页码: 1187-1191

在线出版日期: 2011-11-30（万方平台首次上网日期，不代表论文的发表时间）