An Empirical Study on the Most Effective Medium for Goods and Services Tax (GST) in Sierra Leone
In Sierra Leone, prior to the introduction of GST in 2010, the National Revenue Authority (NRA) had launched a publicity campaign in other to appraise and educate the traders and the general public on the implementation of Goods and Services Tax (GST). The research was conducted with the goal of identifying the most effective medium for GST education campaign. The research tools included structured questionnaires with closed and open ended questions. The data was analyzed with Excel and SPSS 14.0 packages. The findings showed the average of 32.2％ of stakeholders chose radio as the most effective means of information dissemination on GST to traders and the general public.
Media Publicity Effectiveness Goods and services tax Sierra Leone
Matilda Zainab Kamara Liu Mingfei
School of Management, Wuhan University of Technology, Wuhan, P.R. China, 430070
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
1239-1241
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）