Study on Effects of Ritual in Marketing
As the increasing of GDP and developing of education and culture in China, the consuming needs of Chinese people are changing greatly. We are stepping into a total new Decades when spiritual rather than physical needs take mainstream. In this thesis, Case Analysis Method is used by the writer to analyze the meaning of ritual and the function of ritual in China. And according to that, the writer point out that the ritual can be used as an important medium for the inculture communication. And some teachable points of views are also indicated: firstly, ritual can make the chance of marketing; secondly, ritual can help the enterprise foster a good and healthy company image; thirdly, ritual can beautify the environment of consumption and enrich the Consumer Culture.
Ritual Marketing Communication Culture
Fang Yingfeng
School of Culture and Law, Wuhan University of Technology, Wuhan, P.R. China, 430070
国际会议
The 8th International Conference on Innovation and Management(第八届创新与管理国际会议 ICIM 2011)
日本福冈
英文
1337-1340
2011-11-30（万方平台首次上网日期，不代表论文的发表时间）