Evolution Mechanism Analysis on Internet Public Opinion of Enterprise Crisis

摘要：

Public opinion spreads very quickly at network times. The positive public opinion can bring remarkable social benefit and economic benefit, but the negative public opinion will affect the development of enterprises, even the survival of the enterprise. So it is very important how to control public opinion for enterprises. This paper analysizes connotation, evolution subject, propagation way, evolution progress on Internet public opinion of enterprise crisis events in information era. At the same time, it is studied how modern enterprise handle correctly propagation and development about Internet public opinion because of crisis events and how enterprise get rid of negative effects, set up positive image, and minimize the enterprises loss. As a result, this paper puts forward strategies as the reference for enterprise decision-making.

关键词： Enterprise crisis events Enterprise decision Evolution mechanism Internet public opinion

作者: YAO Cui-you

作者单位: School of Information, Capital University of Economics and Business, P.R.China, 100070

会议类型: 国际会议

会议名称: 2011 China Located International Conference on Information Systems for Crisis Response and Management(第五届危机响应与管理信息系统中国区国际大会 ISCRAM-China 2011)

会议地点: 哈尔滨

会议语种:英文

页码: 90-95

在线出版日期: 2011-11-24（万方平台首次上网日期，不代表论文的发表时间）