On Crisis Management of Enterprises in China
It is n o overstatement to say that crisis seems to be u nstable a nd m ay out break w henever an d wherever po ssible. Th ere is a growing a wareness that enterprises will be greatly th reatened as t he increase of the fierce m arket co mpetition. Various kinds of crisis events g ive rise to th e test of blood and fire toward s enterprises. Consumers trust, brand reputation and even market sh are wh ich are bu ilt u p lab oriously b y enterprises may ev entually co llapse durin g th is test. Therefore, we must be m indful of th e potential d anger and stay prepared against adversities i n times of peace. Not on ly has th is article expo unded th e con notation of crisis management of the enterprise, but has analyzed the current status of crisis management oft he enterprise in China as well, let alone t he specific m easures of the enterprise c risis management according t o the actual circumstances. Thorough cris is management mechanism is d efinitely th e key for the en terprises t o keep t heir heads ab ove water. Finally , in t he crisis th ere lie opportunities, which must be seized by all means.
Crisis M anagement Pr evention Processing
YUAN Feng LIU Shu-qi FENG wan-ru
School of Economics and Management in Northeast Agricultural University, Harbin. China, 150030
国际会议
哈尔滨
英文
149-153
2011-11-24（万方平台首次上网日期，不代表论文的发表时间）