Study on Enterprise Cooperation Alliance Performance Evaluation of Customer Value-oriented
For the current competition and survival pressure of enterprises, this paper studied the customer valueoriented enterprise cooperation alliance. By analyzing the reasonable meaning and the key features of customer value found: Enterprises which establish a cooperative alliance is based on the understanding of customer value, its goal is to achieve maximized customer value which is based on minimum cost. Through the analysis of the alliance performance, the process of customer value-oriented enterprise cooperation alliance performance evaluation was advocated and built the cooperative alliance performance evaluation system. Finally, using the combine of AHP and TOPSIS method proposed that customer value-oriented evaluation of alliance performance is feasibility and effectiveness.
Customer value Cooperation alliance Performance evaluation AHP TOPSIS
FANG Xi JIANG Wen-qi
Shanghai Institute of Technology. Shanghai 210235, China Nanjing University of Science and Technology. Nanjing 210094,China
国际会议
International Symposium on Emergency Management 2011(ISEM‘2011)(第六届国际应急管理论坛暨中国(双法)应急管理专业委员会第七届年会)
北京
英文
102-108
2011-11-19（万方平台首次上网日期，不代表论文的发表时间）