Game Theory-based Study for □ hortage of logistics?in holiday online shopping

摘要：

This paper analyzes the imbalance between e-commerce and logistics service by using factor sub-game perfect Nash equilibrium as an analytical tool and links up the bargaining process between sellers and express enterprise during online shopping with discount factor. The change of interests between sellers and express enterprise is analyzed from the perspective of discount factor on the equilibrium solution through the application of model during holidays. Finally it is concluded that discount factor is a key factor influencing the express fee between sells and express enterprise, and some recommendations are put forward accordingly.

关键词： holiday online shopping shortage of logistics Game Theory bargaining model discount factor Introduction

作者: Haoxiong Yang Mengnan Zhang Jing Wang Xinjian Du

作者单位: School of Business. Beijing Technology and Business University, Beijing, 100048

会议类型: 国际会议

会议名称: International Symposium on Emergency Management 2011(ISEM‘2011)(第六届国际应急管理论坛暨中国(双法)应急管理专业委员会第七届年会)

会议地点: 北京

会议语种:英文

页码: 282-287

在线出版日期: 2011-11-19（万方平台首次上网日期，不代表论文的发表时间）