Study on Competitive Advantage and Construction Strategy of E-commerce Ecosystem

摘要：

Competition in e-commerce environment is not the competition between enterprises, but competition among business ecosystems. This article drawn on research of the natural ecosystem and business ecosystem, defined the concept of e-business ecosystem, analyses the composition and advantages of e-commerce ecosystem, proposed strategy of building e-commerce ecosystem from several different angles of the niche and composition models.

关键词： e-commerce e-commerce ecosystem construction strategy

作者: Yi Xiao Ming Xiao

作者单位: Hubei Province E-Commerce Research Center ofCCNU & Dept. of Information ManagementCentral China Norm Network Center Central China Normal University Wuhan, 430079, P.R.China

会议类型: 国际会议

会议名称: 2011 Fourth International Conference on Business Intelligence and Financial Engineering(第四届商务智能与金融工程国际会议 BIFE2011)

会议地点: 武汉

会议语种:英文

页码: 207-210

在线出版日期: 2011-10-17（万方平台首次上网日期，不代表论文的发表时间）