Understanding the Intention to Actual Usage of Internet Information Resource from Subjetive Norm and Self-efficacy Perspectives

摘要：

In order to improve the efficiency of the usage of Internet information resource, this paper explores the key factors which affect the actual usage of Internet information resource. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) is used to test the conceptual model. Empirical data are collected from questionnaire. From the perspective of users, the results indicate that the key factors including self-efficacy, subjective norm, intention to use have significant effect on users’ actual usage of Internet information resource. Besides, the finding proves that investigator’s age, sexual affect significantly on subjective norm and education has a positive effect on utilization of Internet information resource.

关键词： Internet Information Resource Actual Use Self-efficacy Subjective Norm Structure Equation Model (SEM)

作者: Yin Jinggang Zhang Jinchao Li Jing Wei Dengbai

作者单位: School of Information Management, Wuhan University, Wuhan, 430072, China

会议类型: 国际会议

会议名称: 2011 Fourth International Conference on Business Intelligence and Financial Engineering(第四届商务智能与金融工程国际会议 BIFE2011)

会议地点: 武汉

会议语种:英文

页码: 227-230

在线出版日期: 2011-10-17（万方平台首次上网日期，不代表论文的发表时间）