Analysis on Business Model of Chinese Aquatic E-business
In order to know the classification and stage of Chinese aquatic e-business, this paper uses statistic analysis and qualitative analysis to classify the business model of Chinese aquatic e-business, it points out that Supply-Demand Platform is the main business model at the early stage of Chinese aquatic e-commerce, e-store and e-mall has got initial development with the rise of online shopping. At last, based on the characteristic of Chinese aquaculture small scale, regional scatter and distribution imbalance, little capital and low technical ability, and perishable fresh and frozen seafood, this paper advocates to take aquatic products wholesale markets as the key point to build the third-party e-business platform, and to make good use of cluster advantage, brand effect, channel advantages and existing customer scale of aquatic products wholesale market to run e-commerce.
aquatic product e-commerce business model Paul Timmers matrix
ZhuoFan Yang ZhuoFan Yang ShuHua Ren
Zhejiang Ocean University, Zhoushan, Zhejiang, 316000, China, Zhejiang Ocean University,Zhoushan, Zhejiang, 316000, China,
国际会议
武汉
英文
290-293
2011-10-17（万方平台首次上网日期，不代表论文的发表时间）