Evaluation and Classification of Commercial Bank Customer Value

摘要：

In order to solve the problem of commercial banks to identify customers, from the reality of commercial banks, constructs a synthesis appraisal model of commercial bank customer value, proper attention to both practical and suitable. Proposes two-dimensional clustering segmentation method based on the customer current value and the increment value, provides support for the bank to evaluate the customer value objectively, subdivide the customer scientifically, realize the limited marketing and the difference service effectively. Empirical results show that this method can help managers identify high-quality customers, and according to their ability to formulate a quality customer training programs, use the limited marketing resources on the most valuable or most potential customers.

关键词： commercial bank customer value customer segmentation clustering analyses

作者: Peng Yanyan

作者单位: Business School, Hohai University Jiangsu Nanjing, China 210000

会议类型: 国际会议

会议名称: 2011 Fourth International Conference on Business Intelligence and Financial Engineering(第四届商务智能与金融工程国际会议 BIFE2011)

会议地点: 武汉

会议语种:英文

页码: 682-686

在线出版日期: 2011-10-17（万方平台首次上网日期，不代表论文的发表时间）