A Grey Measurement of Business Synergy

摘要：

Measurement of business synergy is one of the major directions in research on business strategy.This paper first reviews the development of researches on measurement of business synergy.It then uses grey system methodology to develop an econometrics model for measuring the degree of synergy between different businesses in a company, based on synergy theory.It divided a business system into several subsystems such as resources system and output system, and then analyzed synergies for each subsystem.Based on that, a comprehensive model for measuring synergy for the whole system is developed.Finally, a case study of a listed company is used to demonstrate the analysis procedure of the proposed method and verify its application possibility.

关键词： business synergatics measurement grey coordination resource subsystem performance subsystem

作者: ZHANG Zhuo JIA Jun

作者单位: College of Economics and Management Nanjing University of Aeronautics and Astronautics Nanjing,P.R.China

会议类型: 国际会议

会议名称: 2011 IEEE International Conference on Grey System and Intelligent Services Joint with the 15th WOSC International Congress on Cybernetics and System(2011 IEEE灰色系统与智能服务国际会议暨系统与控制世界组织第15届年会)

会议地点: 南京

会议语种:英文

页码: 721-724

在线出版日期: 2011-09-15（万方平台首次上网日期，不代表论文的发表时间）